Jo Traves

Our executive coaches work across the World’s top business schools and global organisations helping individuals, teams and businesses to get the best from their people. As seasoned Chartered Occupational Psychologists we understand how shared mindset and leadership integrity drive exceptional business performance.

Executive Coach

Credible partner Skilled in collaborative coaching with a wealth of business and academic insights

Inspiring Generating a positive attitude towards change, encouraging people to work in new ways and strengthen their existing skills

Engaging and perceptive Creating a warm environment in which clients can safely delve into challenging issues, and discover alternative viewpoints and opportunities

Jo is an executive coach and organisational psychologist. She has been a qualified business psychologist for over 20 years, working in commercial management, business education and consultancy. Jo started her business career in retail, working for House of Fraser and Debenhams in commercial and project management roles.  She went on to teach first at Oxford Brookes Business School, and then Surrey Business School.

After spending 10 years in academia Jo joined SHL in their consultancy division delivering assessment and development assignments for a wide range of clients. Jo left SHL in 2003 to focus on executive assessment and selection, coaching, leadership development and organisational development.

Jo has coached many students transitioning into high performing roles as well as middle  managers moving into senior management in a wide range of organisations.  She focuses on working with individuals to identify their personal leadership style and establish the roles and organisations that will best fit their ways of working.

Jo’s coaching style is to work collaboratively to clarify business and leadership challenges through careful questioning and then jointly develop a plan to address identified issues and development needs.  Her aim in coaching is to help coachees improve their job performance and career success through targeted discussion as well as providing necessary support, re-framing  and encouragement.

In addition to challenging coachees to consider new perspectives on themselves, she brings obvious enthusiasm (and sometimes a little humour) to her coaching conversations.



MA(Hons) Psychology

MSc Occupational Psychology

MBA (Oxford)

Postgraduate Diploma in Marketing


Certified Coach

Jo is trained to use a number of psychometric instruments including Talent Q Dimensions, Wave, OPQ and Strengthscope.

Start The Conversation

Talk with us about how we can support your organisation and your executives as they transition and consolidate their leadership impact in new roles.