14 years successfully connecting over 8,000 leaders to a better future

Choice Not Chance®

Leadership, career and executive development for business leaders. We coach, train and support business leaders seeking to extend their impact, advance their careers and optimise organizational performance.

Our world-class reputation is based upon offering a truly tailored personal experience, enabling executives to psychologically step-up and go beyond the everyday demands of their role, gain new strategic insights and lead with connective purpose. Our premium service brings together the various threads of your business to create a systemic context for the deeper leadership and personal development work.

What Leadership Support Do You Need?

As Chartered Psychologists, qualified Executive Coaches and Supervisors we understand how purpose and mindset drive exceptional behaviours. We bring conscious attention to the mindset shifts that sustain behavioural change at an individual and collective level.  Our Choice Not Chance® coaching methodology is designed for experienced business leaders.


Our executive coaches work across global organizations and the world’s top business schools helping individuals, teams and organizations to get the best from their people.

We work with international CEOs, 3* Generals, senior civil servants, NEDs and executive teams helping them evolve their executive impact.

As senior leaders you are exposed 24/7 to varied and demanding pressures where you may be called upon to: forge collective direction from fragmented thinking; make unpopular decisions; set the pace and strategic direction; all whilst managing your own impulses in order to coach others to perform to their best. We offer help in preparing, comprehending and managing the pressures of big leaps in responsibility. Particularly where your previously successful ways of working now deliver less impact.

We can help you gain perspective, and support your board to become more effective in sharing the executive pressures, while fostering a more positive culture to support the purpose of your organization.  Speak with us today to find out more about our individual and team coaching.


We firmly believe that mentally adjusting to a new role starts well before Day 1. In your first 90 minutes in role you set the tone of your leadership. Are you clear with your mandate? Do you listen, appreciate and show your connection with new colleagues or are you seeking ways to stamp your power over others?

Our Transition Labs consist of a set of wraparound leadership support packages bespoke to your needs and those within your organization. Our two most commonly purchased Transition Labs are devised for executives new to a senior role, often in the C-Suite, and for Boards going through a period of membership change.  With a 46% failure rate (under performing against expectations) for new executives in role it pays to integrate well.

Through a combination of coaching, advice and a range of other inputs, we can help you plan and effectively manage the key initial 100+ days. We can help you strategically identify and navigate the most common 10 transition challenges you are likely to face, in order to prioritise and thrive against the demands of the situation.

Speak to us today about our specialist Transition Labs to help you accelerate your onboarding and integration into your new leadership role.


The research literature is clear that no matter how frequently you go through a career or role change, the associated transition turmoil is unavoidable. Exceptional performers often lose their professional identity in career transitions, particularly when taking on NED or managerial roles that leave behind areas of expertise.

Our high impact coaching re-energises leaders to know what roles fit them and why. Gaining rapid insight and clarity over how to reconfigure yourself, support your team and engage in your new context helps you find your leadership voice to mobilise others. Our world-class career coaching service is informed by our business experience, in-depth psychological training and fresh business school thought leadership insights.

We will work with you to re-forge confidence, liberate energy, challenge you, and evolve your leadership style in order to master your executive impact. If you are interested in raising the quality of your thinking and connection with others, to truly differentiate yourself as a role model leader then speak with us today about how we have helped others similar to you.


Everyday we all see the benefits of discerning organizations and individuals who interrupt their day-to-day busyness to consciously wake themselves and others up to what is truly important. Taking the time to consciously reflect and choose freely how we behave sets them apart.

Our coaching supervision is available for senior professionals, in-house coaching groups, executive coaches, OD Directors and consultants, offering opportunity to grow your professional practice.

Speak with us about our unique approach to supervision informed through our Ashridge accreditation where we compassionately hold a space for new or highly experienced coaches / consultants to examine their practice of work in focus relative to the bigger picture.


Our systemic approach to team coaching offers an opportunity to build awareness of the disruptive dynamics within teams/groups that are holding your team/group back from optimal performance as well as the influences outside the team/group that may be impacting your performance.

We will work with you as a team to hold honest and appreciative conversations aligned to the business’ needs. We help you overcome ‘stuckness’ and stubborn ways of working that limit your collective success. We can also offer programmes of developmental and transitional support based upon the capabilities and needs of the group/team.

We actively work with you to enhance performance, effectiveness and learning to improve individual and collective well-being. Become more creative, gain appreciation and empathy with your challenges and have some fun working with each other.


We offer three forms of customised leadership programmes.

Our fresh approach to Leadership Development Programmes builds strategic capabilities and offer fresh insights around leadership. Our bespoke Leadership Transition Labs support those engaged in critical changes when they need it most. And we also offer wrap around support, such as coaching teams, Action Learning Enquiry facilitation and supervision of mentoring/coaching parties to enhance the transfer of learning.

If you need help with better integration and alignment of your own leadership programmes or objectively evaluating their impact we can support you. We provide 360 feedback, complex individual and team psychometrics, senior assessment for development centres and Action Learning Team support. We offer individual and whole coaching teams with or without supervision and delivery management to enhance programmatic learning.

We welcome the opportunity to discuss ways you can truly customise learning interventions to enhance individual, team or group development. Share with us, in professional confidence, the journey you are on and we can explore with you how our World-class coaching and facilitation services might serve your needs.

Start The Conversation

Leadership, career and executive development for business leaders.
We’ll help you become the change you seek.


Our Expert Coaches + Consultants

Whether you’re seeking to evolve your leadership style, thinking about a career change, transitioning into a new leadership role or seeking to get the best out of your leadership team our world-class executive coaches and consultants can help you.

Our team have been hand-picked for their ability to connect with people and their unique perspective on leadership development.  Allowing you to feel safe, heard and vulnerable at critical times of change whilst also having clear input from them based on their rigorous professional background.